Veracity was privileged to work with the amazing Malala Yousafzai, the brave student and education activist who spoke out for the rights of women and girls in the Swat region of Pakistan. After she rose to prominence, on October 9th, 2012, the Taliban stormed Malala’s school bus and shot her in the head in an attempt to silence her voice. Her shooting, and her refusal to stand down from what she believed was right, brought light to the plight of millions of children around the world who are denied an education today.
For Malala’s birthday on July 14th, the Malala Fund brought in Veracity to create a two phase website to celebrate “Malala Day.” The first, a splash page designed to capture attention and emails, quickly rolled out as Veracity worked closely to capture the bright, vibrant spirit of Malala in a mobile-responsive site that could easily be shared on social media. Next, Veracity designed a full site with features such as a dynamic Twitter stream designed to capture supporters as they live tweeted, helping to create a virtual community supporting and celebrating Malala, and people like her around the world who bravely stand up for what they believe in.
Malala continues to raise her voice to say, in her words, “We are stronger than the enemies of education. We are stronger than fear, hatred, violence and poverty.” We’re deeply honored to help her raise her voice, and ask that you visit her site and learn more about the Malala fund.
To find out how to inspire your supporters, contact us today.