Mobilegeddon Isn't What You Think It Is


May 21, 2015

One month ago, the collective digital marketing ecosystem lost its mind over something both very important, but very short-sighted.

Google’s scary Search Engine Optimization (SEO) changes, AKA “Mobilegeddon,” basically made websites that don’t have responsive design much harder to find in mobile search results.

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While this is an important change to be aware of, it’s not the literal end-times for your business or organization. Should you have a mobile-responsive website? Absolutely, if you want your content to stand out in the future. But are you going to have to completely rebuild your digital presence over one change in Google’s search algorithms? Probably not. This link will tell you if you have a mobile-responsive site.

Here’s the technical stuff:

  • Mobile-responsive design makes a website adaptable between different screens. Your laptop, tablet, and smartphone can all open the same website and, while the content remains the same, the structure of the site changes, prioritizing content vertically according to the size of the screen/type of device. This enables users to seamlessly use your site across screens. With half of all web traffic expected to be from mobile devices by the end of this year, it makes all the sense in the world to go this route.

  • SEO is a science that can get extraordinarily complicated, but mostly boils down to wanting to make sure that when people look for you on Google, Bing, or Yahoo, they can find you. (We blogged about this recently – check it out!)

  • Your mobile SEO efforts are going to be worthless without a mobile-friendly site, and you will lose traffic from it.

This is most relevant if you sell products, run a restaurant, or host live events where people need to be able to get involved at a moment’s notice. If your business model is dependent on people visiting your site from smartphones, well then it’s only obvious you would want a website that performs well on mobile.

Google is using its own SEO algorithm to “nudge” people into having more mobile-friendly sites. This isn’t just about forcing businesses to shell out money for new website design. It’s their way of showing that they take mobile-advertising more seriously than they ever have before.

By the end of 2015, mobile-web traffic could be over 50% of all traffic, which means Google wants more people clicking on high quality mobile ads. By enforcing a higher quality of websites in search results, they also increase chances for advertisers to get more competitive, which is lucrative for Google making this change good business sense for them.

Why weren’t we worried about it?

Google’s big change came long after Veracity Media had dedicated itself to making its websites mobile-responsive, so we weren’t at all concerned about any of our clients losing search traffic (or, you know, sleep) over this shift.

More and more, brands, businesses, nonprofits, and campaigns are all courting mobile visitors. People apply for jobs, research educational website, and access learning resources - all from their phones. Our own tools give event organizers the power to collect signatures on tablets and smartphones at events and fundraisers.

Our process recognizes this and ensures that even the smallest project is up the most recent standards.

What This All Means

We were ready for Mobilegeddon. We didn’t lose any sleep over Google’s SEO changes because we were prepared for it. Staying ahead of the curve, and knowing how these changes will impact what you do is important. It’s one of the benefits of working with a firm like ours.

If you’d like to learn more about our website design process, fill out the form below and we’ll be in touch.

Related content:

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