for the Common Sense Coalition

October 07, 2013

Going viral is all about timing.

As the nation awoke to a government shutdown last Tuesday, voters around the country started to see the real-world consequences of Washington gridlock. Channeling the anger with Congress, Veracity Media managing partner Ryan Morgan thought he’d share his frustrations--feelings that are apparently shared by a few others.

The Common Sense Coalition, whose 200,000 person strong Facebook page we manage, is an organization that hopes to break down the polarizing barriers  and gridlock in Congress by advocating for common sense solutions.

The Common Sense Coalition, whose 200,000 person strong Facebook page we manage, is an organization that hopes to break down the polarizing barriers  and gridlock in Congress by advocating for common sense solutions.

Ryan posted a simple yet evocative image, playfully calling for the laying off of all 535 members of the House of Representatives and Senate - the result was something remarkable.

1209285_598760356832076_2055250029_n.jpg

By the end of the day, the post had gotten over a 600,000 likes, and 48 hours later, the image received it’s 1,000,000th like--a feat accomplished only two other times in Facebook history, both by President Barack Obama.

This truly viral post, viewed by 20,000,000 people (over 16% of the nation) speaks to the truly incredible reach of social media, and this shows what can happen when you hit the right audience with the right message, at the right time.  Had the post been made one day earlier, voters wouldn’t have seen the effects of the shutdown, and if it was made a day later, someone else would have seized the moment. Also, the post generated 12,000 likes for the page, worth $24,000 to the organization, at the standard advertising rate of $2.00/like.

That’s why it’s so important to have a team that understands what it takes to go viral, and that's what we do every day here at Veracity Media.

If you’re interested in having us manage your social media accounts, drop us a line below.

 

Let Veracity help you engage, activate, inform, and inspire your community.

Click me