Running a digital program means a lot more than knowing your way around HTML. In the past, you might have been able to get away with knowing how to edit HTML, but now you also need to know how to optimize your Twitter account, grow a Facebook page, capitalize on big data, analyze website traffic, fundraise, reach out to influencers and organizations, and a host of other skills. When you're stuck with an outdated, or static website that your supporters can't engage with, you're missing out on everything from donations, to volunteers, to all kinds of other valuable engagements.
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What's holding back your digital presence?